But even there, you need brand recognition and public awareness. My thought is a combined television and magazine advertising campaign. The TV ads get people's attention and tell them what the product does. It introduces the brand name to them. The magazines are a follow-up reminder directed at the specific consumers that might need this product." That sounds expensive," I said. "We're a start-up company. We don't have a big budget for that type of campaign." I understand," Annie said, nodding. "I'm not suggesting a saturation campaign on network television. I'm thinking more of carefully selected spots on the specialty channels. They are a lot less costly and can be directed more accurately at your target audience. Same with the magazine advertising." What kind of budget would we need?" Thomas asked."I haven't worked that out yet, but I will give it some thought when I go over the product with you and determine who would buy this product. Why don't you tell me who you see as your. Eventually, they were ready to go but Geraldine, despite the gin, was a bit nervous. Susan thought of giving her friend another drink but then had visions of her passing out in the taxi that was just about due to arrive.They arrived at the pub and it was quite busy but not packed although it was still relatively early. There were a few youngish couples there but mostly it was middle-aged women and younger men although some of the younger men appeared to be little more than boys although the pub checked ages of entrants so they were obviously old enough.Geraldine was still nervous but another drink helped and there were now several people on the dance floor.The two women were in conversation when a young man, probably not more than twenty, came and asked Susan for a dance and it appeared that they knew each other from previous nights at the pub, "Do you mind if I do Gerry?" asked Sue who obviously fancied being groped by the young man.Geraldine gave her consent and then watched as the.
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